YSG

Yatsen Holding Limited (YSG) Business Model Analysis (2026)

Invetso Score: 5.8/10 — Balanced · Last Updated: 2026-08-01

Overall Score

Revenue Model Monetization

Primarily a consumer beauty and personal care platform with diversified product categories and direct-to-consumer plus retail distribution.

Revenue remains supported by a large gross margin base, with gross profit margin at 78.7% TTM.

Valuation remains low on sales at 0.43x price-to-sales and 0.27x EV/sales, suggesting the market is still pricing in limited growth or profitability.

Unit Economics Margins

Gross margin is strong at 78.7% TTM, indicating healthy product-level economics.

Operating profitability remains negative, with EBIT margin at -3.3% and operating margin at -5.6% TTM.

Free cash flow remains negative, with free cash flow margin and free cash flow yield both still below zero.

Scale Operating Efficiency

Asset turnover is solid at 1.20x TTM, showing reasonable revenue generation from the asset base.

Working capital remains positive at $1.54B and current ratio is 3.59x, supporting operational flexibility.

Inventory remains elevated at 221 days outstanding, which keeps the operating cycle long at 236 days.

Balance Sheet Financial Flexibility

Liquidity is strong with a current ratio of 3.59x and quick ratio of 2.63x TTM.

Leverage remains very low, with debt-to-equity at 0.06x and debt-to-assets at 4.4% TTM.

Net debt is negative relative to EBITDA, indicating a net cash position and limited balance sheet stress.

Growth Durability Retention

The business still appears durable enough to generate high gross margins, but profitability has not yet translated into consistent positive returns.

No fresh news was provided this month to indicate a change in demand trends, customer retention, or category momentum.

Negative ROA, ROE, and ROIC suggest the current model is not yet producing durable value creation.

Sources

  • Company filings (10-K, 10-Q, investor presentations)
  • Financial and market data providers
  • Public news and industry information

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