MYSZ

My Size, Inc. (MYSZ) Porter's 5 Forces Analysis (2026)

Invetso Score: 5/10 — Balanced · Last Updated: 2026-09-01

Monthly Update

No material changes this month.

Overall Score

Score: 5.0 (Moderate)

Rivalry Among Existing Competitors

Score:

Gross margin remains modest at 29.7%, suggesting limited pricing power in a competitive niche.

Negative operating margin (-48.0%) indicates the company is still fighting for scale and efficiency.

Very low enterprise value-to-sales (0.18x) implies the market expects weak competitive positioning or limited growth.

Threat Of New Entrants

Score:

Low valuation and small market cap suggest the business operates in a niche where scale barriers may matter.

Gross margin near 30% indicates some product differentiation, but not enough to imply strong moat protection.

Limited profitability and small size can make it harder to defend against better-capitalized entrants.

Threat Of Substitutes

Score:

The company’s weak profitability and low margins suggest customers may have alternative solutions available.

No evidence of strong switching costs or proprietary lock-in is visible in the current financial profile.

Modest gross margin implies substitution pressure is likely meaningful, but not overwhelming.

Bargaining Power Of Suppliers

Score:

Current ratio of 1.29x suggests limited but adequate short-term liquidity to absorb supplier pressure.

Inventory days of 89.8 and cash conversion cycle of 72.4 days indicate working-capital intensity that can reduce supplier flexibility.

No clear evidence of supplier concentration or input scarcity is visible from the available data.

Bargaining Power Of Customers

Score:

Negative net margin (-66.7%) and operating margin (-48.0%) imply customers likely have meaningful negotiating leverage.

Revenue per share of 18.88 versus book value per share of 3.91 suggests the business is not yet converting sales into durable earnings power.

The absence of strong profitability or cash generation points to limited pricing power with customers.

Sources

  • Company filings (10-K, 10-Q, investor presentations)
  • Financial and market data providers
  • Public news and industry information

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