MED

Medifast, Inc. (MED) Porter's 5 Forces Analysis (2026)

Invetso Score: 5/10 — Balanced · Last Updated: 2026-09-01

Overall Score

Threat Of New Entrants

Low valuation and a strong current ratio suggest the business is not capital-constrained, but that does not by itself create a durable entry barrier.

High gross margin (69.2%) indicates room for competition, though the company’s scale and operating footprint still provide some protection.

Bargaining Power Of Suppliers

A cash conversion cycle of -57.0 days and payables outstanding of 136.3 days indicate the company can stretch supplier terms, limiting supplier leverage.

Inventory turnover of 4.6x and a current ratio of 4.86x suggest adequate operating flexibility, but no clear evidence of strong supplier dependence or insulation.

Bargaining Power Of Buyers

Gross margin remains high at 69.2%, implying the company retains some pricing power despite weak profitability at the operating line.

However, negative net margin (-8.1%) and negative operating margin (-5.5%) suggest buyers still exert meaningful pressure on realized pricing and mix.

Threat Of Substitutes

The company’s low price-to-sales ratio (0.44x) and low enterprise value-to-sales (0.30x) imply the market is not assigning a strong moat premium.

No fresh news indicates a major product or service shift that would materially change substitute risk this month.

Industry Rivalry

Negative EBIT margin (-4.4%) and negative ROIC (-7.7%) point to a competitive environment where profitability is under pressure.

At the same time, the very low valuation multiples and strong liquidity suggest the company can endure rivalry better than many peers, even if returns remain weak.

Sources

  • Company filings (10-K, 10-Q, investor presentations)
  • Financial and market data providers
  • Public news and industry information

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