FTLF

FitLife Brands, Inc. (FTLF) SWOT Analysis Analysis (2026)

Invetso Score: 4.5/10 — Balanced · Last Updated: 2026-09-01

Monthly Update

No material changes this month.

Strengths

Score: 5.8 (Moderate)

ROIC of 9.7% indicates only modest capital efficiency, leaving FTLF below stronger peers that typically sustain higher returns through scale or pricing power.

A 1.46 current ratio suggests acceptable near-term liquidity, but it trails more resilient peers that maintain larger buffers against working-capital volatility.

The company’s cash conversion cycle of 106.9 days implies meaningful working-capital drag, yet it remains manageable versus weaker peers with even longer cash cycles.

Weaknesses

Score:

Net debt to EBITDA of 3.15x signals elevated leverage, constraining flexibility versus peers with cleaner balance sheets and lower refinancing risk.

A quick ratio of 0.45 shows limited immediate liquidity, making FTLF structurally weaker than peers that can cover short-term obligations more comfortably.

The 106.9-day cash conversion cycle ties up cash for extended periods, reducing operating agility relative to peers with faster inventory and receivables turnover.

Opportunities

Score:

Improving working-capital discipline could release cash and strengthen liquidity, creating more room to compete with peers that already convert earnings faster.

If leverage is reduced, FTLF could narrow its financing-cost disadvantage versus peers and improve strategic flexibility over the next two to five years.

Operational gains that lift ROIC above the current 9.7% level would move FTLF closer to stronger peers with more durable capital efficiency.

Threats

Score:

High leverage leaves FTLF more exposed than peers to higher-for-longer interest rates, which can pressure earnings and refinancing terms.

Weak liquidity metrics increase vulnerability to working-capital shocks, especially if peers with stronger balance sheets can absorb demand volatility more easily.

A prolonged cash conversion cycle can amplify competitive pressure from peers that reinvest cash faster, widening structural gaps in flexibility and resilience.

Overall Score

Score:

FTLF’s positioning is constrained by leverage and liquidity weakness, while only modest capital efficiency provides a limited offset versus stronger peers.

Sources

  • Company filings (10-K, 10-Q, investor presentations)
  • Financial and market data providers
  • Public news and industry information

🔒 Go Beyond This Framework

This is one of 10 institutional-grade frameworks Invetso runs on FitLife Brands, Inc.. Unlock the complete analysis — SWOT, Economic Moat, Porter’s Five Forces, Management, PESTLE and the Invetso Quality Score.

Create your free account on Invetso →