BALY
Bally's Corporation (BALY) Business Model Analysis (2026)
Overall Score
Revenue Quality
Revenue base remains supported by a 32.9% gross margin and 48.8 revenue per share, indicating the business still monetizes its asset base.
However, profitability remains weak with a -25.8% net margin and -4.4% EBIT margin, limiting the quality of revenue conversion.
Profitability
The company remains unprofitable with -25.8% net margin, -1.2% operating margin, and -0.3% operating ROA.
Return metrics are deeply negative, including -103.5% ROE and negative ROIC, showing the business is still destroying capital.
Cash Flow
Operating cash flow is negative at -0.32x of sales and free cash flow is also negative, indicating weak cash generation.
Cash conversion remains poor despite a negative cash conversion cycle, as capex and operating losses continue to outweigh cash inflows.
Balance Sheet
Liquidity is tight with a 0.91 current ratio and 0.85 quick ratio, leaving limited near-term cushion.
Leverage remains elevated with 3.5x debt-to-equity and 3.9x debt-to-market-cap, while interest coverage is negative.
Competitive Positioning
The business retains some scale and asset intensity, with 0.23x price-to-sales and 1.31x price-to-book suggesting the market values it as a distressed but operating platform.
Still, the combination of negative returns, high leverage, and weak cash flow points to a fragile competitive position.
Sources
- Company filings (10-K, 10-Q, investor presentations)
- Financial and market data providers
- Public news and industry information
🔒 Go Beyond This Framework
This is one of 10 institutional-grade frameworks Invetso runs on Bally's Corporation. Unlock the complete analysis — SWOT, Economic Moat, Porter’s Five Forces, Management, PESTLE and the Invetso Quality Score.

